MY ROLE: Producer/ Copywriter
TEAM: Dave Blauvelt / Dustin Resch / Thomas Dahl
For more than 35 years, Rocky Mountain Health Plans (RMHP), one of Colorado’s leading health plans, has been selling and administering medical benefit products and services for employer groups and individuals, as well as Medicare and Medicaid beneficiaries. RMHP’s relationship with Akavit began in September of 2008 as a strategic digital partner.
Over the years the website had evolved, but it became clear in 2012 that the current design, usability and platform needed to be re-evaluated to adequately reflect the brand image and position of the company. Akavit conceived of, designed and built a ground-up replacement for the aging RMHP site and the results are spectacular.