Welcome to Friend Or Foe. This site contains the visual representation of websites, apps and campaigns that I've worked on during my ten year stint in digital advertising.
Each project is the result of many talented people working together, driving toward stellar results. My contributions spanned a wide spectrum from Copywriter to Producer to Creative Director. I hope you enjoy the work. Thanks for visiting.
Like most, I'm tempted to write my bio in the third person. It just sounds so uch cooler. It's the text version of the slow motion opening shot in Reservoir Dogs. Anyway, I'll resist the urge.
Read on.

Over 15 years in the advertising industry as a Project Manager, Interactive Producer and then Executive Producer with Saatchi & Saatchi, Xylem Interactive, Sterling-Rice Group, Akavit and finally my own company FRIEND OR FOE, I've built a portfolio of large projects with many high profile brands. I'm a lifer in this business. I love it - even in the worst of times, there's nothing that I'd rather do.

As of August 2015, I'm the proud proprietor of Friend or Foe, LLC. I'm still close with my friend Rob Davis at Akavit and will continue to partner with them for our heavier development needs. But for me, the time has come.

Friend Or Foe is here to provide our clients with world class Experience Design, Visual Design and social campaigns coupled with seasoned creative leadership and ideation teams. We're experts at dreaming up and executing big ideas that drive sales and growth. We're small, quick, obscenely experienced and often obnoxiously passionate. What we're not is a cookie cutter design shop looking to build you a website, and move on. We're interested in maintaining a few, long-term clients for which we go to battle every day. We're loyal professionals that take the honor of working on your brand very seriously and our goal is always a long, fruitful engagement.

As the owner and Executive Producer, I'm in charge of building and fostering an environment where our people can do the best work of their careers. There's a sales element, an idea generation element, a management element, a creative direction element and a copywriting element (no design for me, I'm simply the worst).

That's me. That's us. Thanks for visiting.
Robert Betts, San Francisco, California

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