My name is Rob Betts and I’m a maker, creator and, tinkerer with 12+ years of experience in the trenches of Advertising and Digital Marketing. My main goal in any professional situation is to put my people in a position to do the best work of their careers. I am a facilitator of big ideas and smart execution. I love to experiment, test and learn.

Friend or Foe is a consultancy for those looking to install or tune a digital marketing practice inside a company or traditional agency. We pride ourselves on exposing real truths and opportunities for our clients. The etymology of the name is rooted in the fact that we are often heroes to most but an enemy to some - by design. FoF is my side hustle these days as I'm the Executive Producer at Heat Advertising in San Francisco.

Before moving to California in 2015 and starting Friend or Foe, I helped run a boutique digital agency in Denver Colorado for seven years – straight through the recession. As a managing partner and head of production, I built our creative and production practices from the ground up; staffing the departments and establishing the mission/philosophy that drove us every day.

I'm a lifer in this business. I love it. Even in the worst of times, there's nothing else i'd rather do.

Take a look around. If you like what you see, I'd love to hear from you.
Back to Top