About
Hello. My name is Rob Betts. I'm a Program Director, maker, and mentor with 15+ years of experience as a leader in Advertising, Digital Marketing and Software Development. My goal in any professional situation is to put my team in a position to do the best work of their careers. This includes great stakeholder communication, procuring the right tools for the job and creating an environment that encourages collaboration, support, and creativity.
Most recently, as a Program Director with VMLY&R, I delivered the latest Global Smartwater campaign (with Zendaya as the star) for Coca-Cola. The project team spanned four global territories and numbered in the hundreds. Project Managers, PR teams, Designers, Developers, Strategists and Writers all looking to me for focused direction, holistic communication across teams and deadline prioritization. Not easy, stressful at times but exhilarating throughout and a huge sense of accomplishment at launch time.
At HP, I was brought in to oversee the redesign and redevelopment of the HP Product Catalog website. There are six distinct groups of stakeholders and project teams to manage and my day consisted mainly of organization, collaboration and communication with those groups. Great gig. I miss those guys
AT R/GA I oversaw three, multimillion dollar programs with Google. In a short period of time we took a firehose of disparate projects and stabilized it into three retained work streams that grow every quarter. Ask me anything, I love talking about my work with Google.
At Heat, I was hired to establish a digital practice inside a traditionally broadcast-focused agency. Along with my newly formed team, we established our mission for the group, our POV on innovation and we cultivated a new culture agency-wide that embraced emerging platforms and new ways of telling a story.
Prior to Heat, I ran a consultancy for those looking to install or tune a digital marketing practice inside their company or traditional agency. I called this group “Friend or Foe” and we prided ourselves on exposing real truths and opportunities for our clients. FoF continues as my side hustle to this day.
Before moving to California in 2015, I helped run a boutique digital agency in Denver Colorado for seven years. As a Managing Partner and Head of Production, I built our creative and production practices from the ground up; staffed the departments and established the approach & philosophy that drove us every day.
Most recently, as a Program Director with VMLY&R, I delivered the latest Global Smartwater campaign (with Zendaya as the star) for Coca-Cola. The project team spanned four global territories and numbered in the hundreds. Project Managers, PR teams, Designers, Developers, Strategists and Writers all looking to me for focused direction, holistic communication across teams and deadline prioritization. Not easy, stressful at times but exhilarating throughout and a huge sense of accomplishment at launch time.
At HP, I was brought in to oversee the redesign and redevelopment of the HP Product Catalog website. There are six distinct groups of stakeholders and project teams to manage and my day consisted mainly of organization, collaboration and communication with those groups. Great gig. I miss those guys
AT R/GA I oversaw three, multimillion dollar programs with Google. In a short period of time we took a firehose of disparate projects and stabilized it into three retained work streams that grow every quarter. Ask me anything, I love talking about my work with Google.
At Heat, I was hired to establish a digital practice inside a traditionally broadcast-focused agency. Along with my newly formed team, we established our mission for the group, our POV on innovation and we cultivated a new culture agency-wide that embraced emerging platforms and new ways of telling a story.
Prior to Heat, I ran a consultancy for those looking to install or tune a digital marketing practice inside their company or traditional agency. I called this group “Friend or Foe” and we prided ourselves on exposing real truths and opportunities for our clients. FoF continues as my side hustle to this day.
Before moving to California in 2015, I helped run a boutique digital agency in Denver Colorado for seven years. As a Managing Partner and Head of Production, I built our creative and production practices from the ground up; staffed the departments and established the approach & philosophy that drove us every day.
Take a look around. If you like what you see, I'd love to hear from you.