LAUNCHED: November 2013
MY ROLE: Producer/ Copywriting
TEAM: Dave Blauvelt / Jessica Broom / Dustin Resch /Gary Clift / Jonathan Finger.
Chrome, the premier manufacturer of messenger bags, wanted to enable their fans and prospective customers to fully customize products online. In addition, Chrome asked Akavit to create a community for fans to share their creations, leveraging social media to spread the Chrome Customs brand and unique selling points.