Full Length Broadcast
Behind the Scenes
Coca-Cola Christmas 2023
LAUNCHED: November 2023 AGENCY: WPP / Open X MY ROLE: Program Director INTERNAL TEAM: Global team of project managers, PR experts, Designers, Strategists and Writers PARTNERS: Pretty Bird Production Company Project Description: I was hired by WPP to oversee and fine tune the delivery of the Christmas '23 program within the WPP Open X model. We assembled a team of the best Creative, Production and Research minds from all over the network and delivered the most ambitious cross-channel entertainment-based campaign in Coke's history. A wild ride but the team was incredible and the results speak for themselves.