New CPG Brand in Development

LAUNCHED: In Development AGENCY: Friend or Foe MY ROLE: Partner / Program Director / Strategist INTERNAL TEAM: Robert Betts & Alex Cahoj PARTNERS: Whipsaw Industrial Design / Contentious Inc Project Description: As a passionate dog owner, foster and advocate, I'm over the moon about (finally!) working on the development of a new Consumer Packaged Good brand in the pet accessories category. I'll keep this page updated as we're able to share updates.