New CPG Brand in Development

LAUNCH DATE: Began Development in April 2024. Expect to launch late 2025. AGENCY: Friend or Foe MY ROLE: Partner / Program Director / Strategist INTERNAL TEAM: Robert Betts & Alex Cahoj PARTNERS: Whipsaw Industrial Design / Contentious Inc Project Description: As a passionate dog owner, foster and advocate, I'm over the moon about (finally) working on the development of a new Consumer Packaged Good brand in the pet accessories category. I'll keep this page updated as we're able to share updates.