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Post Mortem written by yours truly at the conclusion of the project:
Smartwater Global Campaign
LAUNCHED: October 2022 AGENCY: VMLY&R MY ROLE: Program Director TEAM: Global team of project managers, PR teams, Designers, Developers, Strategists and Writers. Project Description: The biggest, most expensive and most high profile campaign of my career. The project team spanned across four global territories and numbered in the hundreds. It was my job to keep everyone focused on the right things, communicating properly and hitting deadlines. Not easy, stressful at times but exhilarating throughout and it delivered a huge sense of accomplishment at launch time.