Uber Safety Site

LAUNCHED: 2019 AGENCY: Heat / Deloitte Digital MY ROLE: Executive Producer TEAM: Producer + Digital Development Vendor Project Description: Uber and NO MORE teamed up with Heat / Deloitte Digital to create “Stand Up, Don’t Stand By,” a campaign dedicated to promoting safety and helping to stop sexual assault before it happens. We partnered with local law enforcement, the nightlife community, and local rape crisis centers to increase awareness of the signs of sexual violence and teach people how to intervene safely. We’re reaching out in cities across the country to encourage people to watch out for their friends and others during a night out. Together, we’re creating a community that knows when and how to stand up to prevent sexual violence.